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Each link has its own analytics view showing detailed performance metrics with trend visualization and interactive time period filtering.
For advanced link-specific analysis, create a new Exploration in Shopify’s native Analytics tab and filter by your specific link path to access additional metrics and custom reporting.
When editing an existing link, you’ll see the analytics overview at the top of the page displaying key metrics in a horizontal scrollable bar.
Analytics only appear for existing links, not during link creation.

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Key Metrics Display

The analytics bar shows six essential metrics:
  • Sessions - Visitor sessions to this specific link
  • Page Views - Total page views (uses sessions data)
  • Orders - Orders completed through this link
  • Sales - Revenue generated from this link
  • Conversion Rate - Percentage of sessions that converted
  • AOV - Average order value for this link
Each metric includes a sparkline showing trend data over the selected time period.

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Time Period Filtering

Use the calendar selector to view metrics across different timeframes:
1

Select time period

Click the calendar button (first item in the analytics bar) to open the time period selector.
2

Choose timeframe

Select from three options:
  • Today - Current day metrics only
  • Last 7 days - Weekly performance overview
  • Last 30 days - Monthly trends (default)
3

View updated metrics

All numbers and sparklines update instantly without page reload.

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Interactive Navigation

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Horizontal Scrolling

  • Mouse/trackpad - Scroll horizontally through the metrics
  • Touch devices - Swipe left and right to navigate

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Hover Navigation

  • Hover the analytics area - Left and right arrow buttons appear
  • Click arrows - Navigate one metric at a time (185px scroll distance)
Navigation controls only appear when hovering over the analytics area to maintain a clean interface.

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Sparkline Trend Analysis

Each metric displays a sparkline showing:
  • Data points - One point per day for the selected timeframe
  • Activity patterns - Visual representation of performance over time
  • Missing data - Automatically filled with zeros for consistent visualization

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Understanding the Data

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Sessions vs Page Views

  • Both show the same data (sessions) as Shopify doesn’t provide separate page view metrics for links
  • Useful for understanding traffic volume patterns

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Conversion Metrics

  • Conversion Rate - Calculated from orders divided by sessions
  • AOV - Calculated from total sales divided by number of orders
  • Real-time calculation - Updates based on the selected time period
Metrics are calculated from the selected time period data. Switching between timeframes will show different totals as expected.